High-Performing Website Designs for Insurance Brokers That Deliver
Insurance Broker Website Design
When people start looking for insurance, they go with the broker who looks credible, experienced, and easy to trust.
Does your website reflect the expertise you bring to every policy?
Most insurance brokers we speak with tell us the same thing: their site looks outdated, doesn’t show up on Google, or fails to convert traffic into real enquiries.
94% of people judge your business based on your website. And in insurance, trust isn’t optional; it’s everything.
Every visit is a chance to win a client, or lose them to a broker who looks more professional.
At Five by Five, our insurance broker website designs do more than just look sharp. They build trust fast, generate high-quality leads, and help you grow with the right clients.
We know what works for brokers because we’ve built websites for insurance businesses just like yours.
Below you’ll see examples of our work, each one built to help insurance brokers stand out, build trust quickly, and turn visitors into paying clients.
/ Completed Insurance Broker Website Projects
Why Insurance Brokers Choose Five by Five
To Build Their Website
Here’s why insurance brokers across Australia trust Five by Five for website designs that get results.
One.
Websites Built to Win Clients
Insurance isn’t always bought on price; it’s won on trust. And trust starts online. When a potential client lands on your site, they make a snap judgment about your credibility. We design insurance broker websites that build your credibility fast, so when someone’s comparing options, you’re the one they feel confident enquiring with.
Two.
Built With Insurance Brokers in Mind
We’ve worked with insurance brokers across Australia, and we understand the digital roadblocks you face. From dated sites to poor rankings, generic messaging, and missed leads, these mistakes are costing you business. We design sites that remove the friction, highlight your expertise, and give clients a clear reason to stay and act.
Three.
Proven Results From 3,000+ Websites
We’ve launched over 3,000 websites, and we’ve tested everything, from how users scan a service page to which call-to-action drives the most enquiries. That experience shapes every insurance broker website we build. There’s no guesswork… just strategy, structure, and results that speak for themselves. Check out our other accounting website designs for more inspiration.
Four.
Backed by 250+ 5⭐ Reviews
Great websites are one thing. A great experience getting there is another. With 250+ five-star reviews, business owners trust us to deliver on both. Insurance brokers work with us because we hit deadlines, keep projects moving, and build websites that turn traffic into qualified leads.
Five.
Here for the Long Haul (20+ Years Experience)
Your business will evolve, with new services, shifting markets, acquisitions, rebrands, and more. Your website needs to keep pace. With over two decades in business, we’re not going anywhere. We’re here to make sure your site stays sharp, relevant, and ready to support the next stage of your growth, page by page.
Turn Your Website Into a Lead Machine
A high-performing website is the starting point. But to generate consistent leads and build your client base, you need more than just a strong homepage. You need strategic digital marketing behind it. That’s why we offer SEO, Google Ads, and Meta Ads, each designed to position your insurance brokerage in front of the right people, at the right moment, with the right message.
01
SEO for Insurance Brokers
Most buyers start their search on Google, and 54.4% of all clicks go to the top three results. Our SEO strategy helps your website rank higher for the services and locations that matter most to your brokerage. Whether you specialise in business insurance, personal cover, or industry-specific solutions, we make sure the right clients find you first. SEO builds long-term lead flow without relying on ad spend, so you can stay visible and competitive for the long haul.
02
Google Ads for Insurance Brokers
When someone needs cover now, Google Ads puts you at the top of their search. Whether they're comparing business insurance or income protection, your brokerage appears front and centre, ready to help. Our campaigns are built for intent, targeting high-converting searches in your niche and location. That means fast, measurable enquiries while your organic rankings grow in the background.
03
Meta Ads
Insurance isn’t always an urgent decision. Many clients go with the broker they’ve seen consistently and feel comfortable with. Meta Ads build that recognition, keeping your brand front-of-mind with targeted messaging, social proof, and clear value. We also retarget site visitors who didn’t enquire the first time, giving them a second (and third) chance to convert. The result: stronger recall, more direct searches, and a steady stream of leads.
Web Design Case Studies
Don't believe the results we can get? Check them out for yourself!
Ready to kickstart your insurance brokerage?
STEP #1
Start with our Web Briefing Form
Our Web Briefing Form is like a little questionnaire for your website. It helps us get to know you, your business, and what you’re all about. The more we know about you, the better we can design a website that fits your needs and personality. And trust us, we’ve designed some pretty amazing websites. But we couldn’t have done it without the help of our Web Briefing Form. So if you’re thinking about getting a website designed, be sure to fill it out with as much detail as possible. We promise it will be worth your while.
Once you’ve filled out the Briefing Form and we’ve had a chance to start to get to know you, A member of our team will give you a call to work through your answers.
In this 15–20 minute chat, we’ll get to know you and your business, understand your goals, answer any questions, and outline the next step in our process — a Web Strategy Workshop, where we work together to create a digital plan for success.
So, what are you waiting for? You are one step closer to achieving the website of your dreams!
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Five by Five acknowledges the Traditional Custodians of this land. We pay respect to their Elders past, present and emerging for their wisdom, teaching and cultural knowledge and extend that respect to other Aboriginal and Torres Strait Islander peoples.
Five by Five are based on the Gold Coast and provide great looking high performing websites for businesses Australia wide including Brisbane, Sydney, Melbourne, Adelaide, Canberra, Perth – all regions and cities of Australia.
