Case Studies

A Criminal Lawyer with lots of leads

Website Launched
October 2021
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Burger New Sidebar Cta

Want an outcome like this?

Cs Sher Feat (1)
Increase in Site-Wide Traffic
Increase in Goal Completions
Ranking Keywords (New Site)

Let’s start at the beginning

Have you ever thought about starting a business in the peak of a Global pandemic? Well, this is exactly what Craig Sher did when opening his Criminal Law practice in Melbourne. We were tasked with the job of creating the brand, building the website and starting SEO from scratch.

After 12 months of trusting us, and the process, Craig has been able to hire staff, open a second location and become a respected and recognised name in the criminal law space! We continue to work together to build his business and grow well beyond his original goals when starting with us.

Who is Sher Lawyers?

Craig Sher is the founder and owner of Sher Criminal Lawyers based in Melbourne CBD, Victoria. Wanting to build upon his passion for the law, Craig took the initiative to start his own specialist criminal law firm in the heart of Melbourne in 2020. Starting a new business at any time can be a scary concept but throw-in a global pandemic and a competitive industry and you almost have a nightmare. However, these factors did not deter Craig, if anything it ignited his passion and drive to make it the most successful business.

Sher Criminal Lawyers combine deep legal expertise with responsive client care, rich experience and an intricate understanding of the Victorian Justice System. A client-first approach ensures that client questions and inquiries are always answered in a timely fashion and the team is available on call 24/7.

It was time for a refresh

As this was a start up business, we needed to build out all assets for the company’s digital marketing. They had zero presence online so we had our work cut out for us if we wanted to compete with the big players of criminal law in Melbourne!

The website needed to be polished, professional and informative. It needed to establish a strong online presence to generate quality leads and enquiries in order to support the early stages of the business. The site structure was critical along with the content depth to ensure Sher could rank for prized keywords in Google to assist with growth plans – to build a team and eventually multiple locations across Victoria. The ultimate goal of the website was to build trust, validation and confidence for users.

The Ingredients of the Burger

A Burger with the Lot was the only way forward for Sher Lawyers which included:

Web Design & Development
Google Ads

The first step in the process was to create a brand for the newly established company. Sam, our Chief of Creative, was set the task of creating a logo that was professional, modern and appealing to a wide demographic. The initial concepts were presented to Craig and he had a clear winner, one that hit the mark immediately: https://prnt.sc/6O8qLjW4xDVj

While we worked on the branding, our experienced law copywriter began writing the copy to be used on the website. During the initial strategy session, we identified the key service areas Craig wanted to focus on and so we ensured we produced highly rich content with a strong SEO focus. Allowing our law experienced copywriter take the reigns, we were able to nail the correct language the website copy needed.

Once we had a solid brand in place, including the logo and style guide, we were ready to design an epic website! Keeping in mind the brief of polished, professional and modern, our team delivered a website that had a competitive edge and took the business from start up to well established. The website was designed to be easily navigated and with clear CTA’s at every point. 

Development of the site entailed building out all service pages and integrating with the chosen CRM. Due to having a solid design, the development of the site was quick and easy! 

Once the site was launched (a huge celebration was had by all), the fun really started to kick in! Check out the results below of the SEO team working their magic implementing strategies and getting results for Craig far beyond his expectations.


Campaign after 6 months
Campaign after 12 months

Sher came to us with no previous online digital presence so we were fortunate enough to start this project on a fresh canvas – brand new company, brand new website, Five by Five took over the lot. The client was super involved at the start and as this was a new world for them there were a few learnings (and patience) before seeing the end results and ultimately feeling stoked with the end results.

One very happy client!

“What a fantastic company! From the outset, the communication and end product was outstanding. I would highly recommend this company to anyone looking to build a new website for their business or anyone looking to improve their existing site. Thanks again for all of your hard work.” – Craig Sher

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