About us

With over 17 years experience within the web industry, Jon is an expert in online marketing and online growth strategies. Over the last eight years he has worked with over 500 Australian and international businesses, presented seminars and delivered hundreds of online projects. Jon’s design background coupled with his strong project management skills have made him successful in merging account management and leading a creative team. Jon has a Bachelor of Multimedia from Monash University.

Jon is a keen surfer, enjoys distance running and working out in the gym.

While small, Carla packs a BIG punch. It is rumoured she once designed, coded and launched a new website in under two hours, all while sipping on a cappuccino casually scrolling through Instagram. True story.

Starting her Five By Five journey in 2017 as our Project Manager, Carla’s role in the business quickly blossomed. She now spends her time making sure our clients, team, community and business are happy & healthy as our CEO (and part time life coach).

When Carla isn’t thinking about our clients (very rarely), our team, wrangling WordPress & solving problems, you can find her snuggling her Frenchie, Tobi – who once replaced her as CEO for the day. Check our Instagram for proof.

Nine years with Five by Five and over 400+ custom designed websites has taught Sam a few things about user experience, interface design, website frameworks and design review processes. Sam heads up design at 5×5. A passionate guy who cares deeply about the work he does. The perfect mix of creativity, communication and leadership equips Sam with the tools to deliver one of a kind products.

When Sam’s not whipping up designs in Sketch App or syncing them to Invision you can find him grappling at the gym or travelling in Japan.

Tammy manages our Support Team and enjoys working with clients to solve problems and to achieve an outcome that adds value to their business. It is completely normal to find Tammy sitting on the floor of her office, surrounded by paper as she maps out and tackles a very complicated website form or WooCommerce query.

Tammy has a varied background including Television Production, where she spent 6 years honing her skills and working as a Production Manager. She also spent 13 years working in a Primary School as a Jack of All Trades, concentrating mainly on School Marketing and PR, Photography, and Multimedia. Did we mention she is also the tea enthusiast of the office? If you are sitting at the kitchen table as Tammy finishes her lunch, you are guaranteed to have a hot tea of your choice made for you!

Tammy spends her weekends as a Hockey Mom – but loves to take any opportunity to spend in the ocean, or behind a blow torch as a lampwork glass artist. She’s not like a regular Mum, she’s a cool Mum.

Gaby has always had a huge interest in the digital space. Growing up in the times of social media and digital marketing means her understanding of these tools are second to none. Completing a Bachelor of Communications (majoring in Advertising) at Bond University only expanded her passion for the digital world.

During her time at Five by Five, she has worked with a range of clients and her love of creating a 5-star experience through personal communication has helped create long-lasting friendships with the clients she has worked with.

Now undertaking the role of Marketing Manager, Gaby’s mission is to make sure everyone knows who Five by Five is and the bunch of cool kids who work here!

When she isn’t hanging out in HQ, Gaby spends her time at the beach with a book or you can also find her at home watering her 23 house plants.

Starting his career as a professional Ballroom, Latin, Sth American and Rock n Roll Dance Instructor, Peter went on to spend 16 years behind a microphone in commercial radio working with some of Australia’s biggest media companies.

Gaining extensive experience in Sales, Promotions, Marketing and Events; Peter has jumped across to lead the sales team at Five by Five Web Design and Development Agency in Burleigh Heads.

A fanatical communicator who is always up for a chat and assisting new clients through the buying process.

Lael originally started as our Support Client Manager but is now one of our Digital Strategists here at Five by Five, he is your go to guy when first starting your journey with us! But really Lael’s main role is to make sure everyone is happy and trust us, he is so good at it. We experience it firsthand in the office around the lunch table.

This is Lael’s first ‘grown up’ job in the digital industry so he continues to learn something new everyday which keeps him on his toes! But he brings a wealth of experience from his previous sales and client generation roles as these roles have helped him be super comfortable with meeting and being himself around new people!  

Lael was also a (wannabe) full-time photographer so he has a keen eye for detail and design. 

He likes to spend his time outside of work at the gym, light gaming, taking photos, and hanging out with people he loves. We call him our resident pop culture expert as he teaches us all the latest lingo, dance moves, and creates custom emojis for us to use!

Born in Switzerland, Anja moved to Australia at the age of 4 (many many moons ago)

Anja has an interesting and diverse background from retail sales with David Jones, PA to a prominent Property Developer in Sydney, Sales & Marketing Coordinator for a 5 star hotel and a resort in Cairns, to Finance Manager for a Tourism Marketing Company.

Anja is now our resident “Ca$h Money”.  She prides herself on 5 star customer service and loves building a rapport with our clients.  Anja is friendly, approachable and has a great sense of humour.  She is definitely not your usual accounts officer.

On the weekends you will find her anywhere near water, she absolutely loves the ocean (it’s her happy place) and with her family and friends as she loves to entertain.  

Based in Brisbane she travels to the Gold Coast every Monday for our team huddles, meetings and catching up with the gang whom she adores. 

“SHOW ME THE MONEY” – Anja

Edwin has been interested in Graphic Design, Web Design and Web Development since his high school days. He completed a Diploma in Multimedia at GCIT while in high school which sparked his interest and ambition. After graduating high school he attended Griffith University and began his Bachelor of Digital Media, majoring in Graphic Design.

Since working at Five by Five, Edwin continues to advance his User Interface/Experience design skills and is also known as the icon master around the office. When he’s not creating unique designs he enjoys producing music, going to the gym, as well as playing basketball and golfing.

Allyson is the freshest member of the Five by Five team, starting off as our Executive Assistant, sharing an office with our CEO, Carla. 

Carla quickly realised Allyson could make an even bigger difference, and after only three weeks, Allyson was promoted to Project Manager! 

Media was her favourite subject at school and she actually made her first website on Wix with her best friend at the age of 8! Allyson completed her dream degree – Bachelors of Entertainment Business Management at JMC Academy, but was drawn toward the marketing aspect of her study the most.

Marketing Director for her Rotaract Club and Marketing Junior for a Youth Leadership Camp, Allyson brings with her experience from across the digital landscape. 

In her spare time, Ally loves going to gigs, listening to music, volunteering, watching TikToks, watching the latest Marvel movies as soon as they come out (yes at the midnight showings) and learning sign language.

Ash is our Lead Project Manager and is the one keeping your brand new website build on track! One of the newest members to join the Five by Five team, Ash started as a client and fell in love with what we do and the way we do it and eventually jumped on board our ship! 

Since graduating in 2014 with a Bachelors of Marketing & Communications from the University of South Australia, Ash has been involved in all areas of marketing including advertising, social media, event management, design and digital marketing and has just completed her Postgraduate Diploma in Digital Marketing.

Ash’s career highlights include the two years she spent working at the world-famous Fairmont Chateau Lake Louise in the Canadian Rockies and organising a one-off charity event to raise money for Deaf Children Australia’s video outreach program, successfully raising $81,658!

Ash loves wine and when she brings her famous sausage rolls, it is the talk of the office for the whole week!

Holly started her career in Television production for Sky Sports in New Zealand, after completing her degree in Television and Journalism. After moving to the sunny Gold Coast 4 years ago, Holly branched out into the world of digital marketing and content creation.

Writing subjects were always Holly’s favourites through school and uni and when she started working at Five By Five as an SEO copywriter, her Mum said she had “come back to her roots”. With more than 200 blogs on every subject imaginable under her belt, Holly is equipped to handle any client content thrown her way!

Holly is a big fan of reality television and our resident Kardashian expert. Pre-Covid she was a bit of a jetsetter and would catch more than 30 flights a year. Her favourite thing in the world to do is eat, chat, share ideas and most of all, laugh!

Oliver has a passion for marketing which he discovered through completing a Bachelor of Business with a double major in Marketing and HR at SCU. It wasn’t until his last year of uni that he discovered his love of the digital space within marketing, and this is where he started to hone his SEO and SEM skills.

Oliver finds great satisfaction in seeing our clients websites climb through the ranks of Google and watch their traffic excel! He gets his biggest kicks from our SEO clients’ conversions increasing as well and helping their businesses scale.

Oliver spends most weekends at the beach surfing, snorkelling and doing anything else that’s outdoors.

Everyone at Five By Five is impressed with Oliver’s glorious long hair and knows that when he ties it up… he means business!

Tom started his digital career as a copywriter for a start-up back in London, but after getting sick of the big-city grind in November of 2018, he decided to travel around South-East Asia for four months with his partner. While visiting her family in Casino (Northern NSW) over Christmas for a quick break in between travels, they visited the Gold Coast and fell in love, and have lived here since March of 2019.

Whilst on the Gold Coast he rekindled his passion for hospitality, working at some of the best cafes on the coast. After a few years of living the hospo life and surfing as much as he possibly could (although he is still a kook) he decided it was time to get back into the digital space and resume his career. Thus, the stars aligned, and after a brief courtship, he was offered the whole enchilada (as Carla termed it) and joined the SEO team in March of 2022. He hasn’t looked back.

Tom also has a keen passion for music, reading fantasy books, surfing, Muay Thai, and anything to do with food (although he is one of those vegans…).

Brian found his passion for digital marketing while working at an e-commerce start-up. Since then, he has developed his own website and learnt a lot more about digital marketing strategies and how to implement them.

Originally from Adelaide, Brian travelled to the Gold Coast a few times with his partner and they fell in love with the weather and environment. This brought them to pack their bags and start a new life in the sunshine state!

In his spare time, Brian enjoys binging on Youtube videos, cycling, and shooting film photography.