Skyrocket leads and sales with our specialised accountant PPC solutions

Google Ads for Accountants

Are you struggling to get a positive ROI on your Google Ads investment?

We know the frustration. 

You’ve dealt with countless unqualified leads, seen competitors rank above you, and felt the sting of marketing budgets spent with little return.

You’re not alone in this struggle. 

It’s a common scenario in the accounting sector, where targeted, high-intent keywords come at a premium. 

Without precise, expertly crafted campaigns, your ads budget will go straight down the drain instead of bringing in the leads you need.

This is where Five by Five steps in. 

We specialise in Google ads for Accountants and maximise your ROI by crafting cost-effective, high-converting campaigns that bring qualified leads directly to you. 

Our team ensures your ad spend translates directly into revenue growth.

If you want an influx of high-quality leads and sales, keep reading to learn more about how our result-driven approach and tailored strategies can elevate your accounting firm’s performance and profitability.

Take advantage of your own dedicated account manager

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At Five by Five, we understand that without an accomplished Google Ads account manager who thoroughly understands your business and goals, your campaign is never going to reach its full potential.

That’s why each of our clients is assigned a dedicated PPC manager with direct experience running successful Google ad campaigns for accounting firms. 

This guarantees that your campaigns receive the focused attention they deserve, with strategies tailored specifically to your firm’s needs. 

What you can expect:

Proactive bid management (so you’re not paying a cent more than you need to) 

Regular campaign audits and optimisations (to refine your ad strategy and consistently  improve the ROI of each ad campaign)

Advanced targeting techniques (to get your ads in front of the right audience at the right time, maximising lead quality and boosting those conversion rates)

Your success is our priority and we are fanatical about ensuring that every single one of your ad campaigns gets you closer to your business goals. When we become your digital partner, we generate measurable results and serious growth for your accounting firm.

Our Google Ads services

As digital marketing experts with two decades of industry experience, we provide you with a comprehensive and complete Google Ads solution. We know how to create and assemble all of the moving parts required for optimal ad performance, maximum visibility and guaranteed leads. Our key services include:

Meet your Google Ads team

Google Ads management that grows your business

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Google Ads isn’t one-size-fits-all – different businesses require different approaches. A well-thought-out management strategy is your roadmap to ensuring that your ad spend translates into tangible results. Without it, you’re essentially shooting in the dark. 

Our approach to Google Ads is both analytical and creative. We marry data with innovative thinking to carve out strategies that are as unique as your business. And it’s not a once-off process; we continuously revisit, refine, and manage your strategy to adapt to market trends and consumer behaviours.

As a 5-star digital agency, we value our clients’ trust and satisfaction. We’ve completed over 3,000 projects, each one a testament to our commitment to excellence. With our services, you’re not just getting an agency that can launch and manage ad campaigns – you’re partnering with a team that will be by your side through thick and thin, ensuring your ads reach the right people at the right time and get the right results.

What types of Google Ads does Five by Five offer?


Google search ads

Your business deserves to be on the top page of Google Search results. Our Google Search Ads service places you directly in front of customers who are in search of your products or services – right when they need it the most.


Google display ads

Leverage the power of visually engaging ads across a wide network of websites. Five by Five’s Google Display Ads service ensures that your brand remains top-of-mind and encourages users to take the desired action.


Retargeting campaigns

Lost leads aren’t truly lost, not with our sophisticated retargeting campaigns. We help you reconnect with individuals who have previously engaged with your website, nudging them back towards conversion.


The cost of a Google Ads campaign can vary widely based on several factors, including the keywords and location you’re targeting. Five by Five offers flexible pricing models designed to deliver maximum ROI for accounting firms of all sizes.

There are several important factors to consider when choosing the right Google Ads agency. Look for an agency with a proven track record in the accounting industry, transparent reporting, clear communication, and a comprehensive approach to campaign management. We believe it’s important to partner with an agency that will listen to your needs, offer tailored solutions, and view themselves as an extension of your team.


With Google Ads, you can start seeing traffic to your website as soon as your ads go live. However, seeing significant improvements in leads or sales can take time, typically a few weeks to a few months. This period allows for data collection, analysis, and campaign optimisation to improve results.

Google Ads is highly suitable for the accounting industry as it allows you to immediately appear at the top of search engine results for keywords that are difficult to rank for organically. Over time, as we accumulate more data, we’ll also be able to identify patterns in your target audience’s behaviour and preferences, as well as the specific services they are searching for. We’ll use these insights to optimise your campaigns and maximise your ROI.

Google Ads optimisation involves continuously monitoring and adjusting various aspects of your campaigns to improve performance and increase your return on ad spend. At Five by Five, our most common optimisations include refining keywords, adjusting bid strategies, testing different ad creatives, improving landing pages, and utilising targeting settings to reach the most relevant audience. This ensures your ads are continually optimised for success.

Google Search Ads appear on the Google search results page when someone searches for terms related to your keywords. They are text-based and highly targeted. Google Display Ads, on the other hand, are typically image-based and appear on websites within the Google Display Network. Display Ads are more about brand awareness and reaching a broader audience based on demographics, interests, and browsing behaviour. Both have their own unique benefits, and we often recommend a hybrid approach for maximum reach.

Yes, Google Ads offers robust local targeting options. You can target ads to customers in specific geographic locations – from countries down to cities or even a radius around a location. This makes it an excellent tool for accounting firms looking to attract local clients.

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