The way people search has changed – again.
Tools like ChatGPT are no longer just for fun; they’re becoming the first stop for answers, recommendations, and business discovery. If your content isn’t optimised to be picked up and referenced by AI tools, you’re missing out on where your future customers are looking.
Here’s what we covered:
⚙️ ChatGPT as a search engine
How it pulls in information and what makes it choose one source over another.
How it pulls in information and what makes it choose one source over another.
🧠 Answer Engine Optimisation (AEO)
The emerging strategies that help your brand show up in AI-generated responses.
The emerging strategies that help your brand show up in AI-generated responses.
🔍 SEO vs AEO
What’s staying the same, what’s changing, and how to blend both for maximum visibility.
What’s staying the same, what’s changing, and how to blend both for maximum visibility.
🛠️ Practical tips & real-world examples
We’ll walk you through what we’re testing across campaigns, and how you can apply it today.
We’ll walk you through what we’re testing across campaigns, and how you can apply it today.
This isn’t about guessing where AI is going, it’s about getting ahead right now and making sure your business stays visible, credible, and competitive.
