Wireframing & Why We Use It

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So, the first step in our design process is to do what we call a wireframe.
And a wireframe is a very simplistic, bare bones representation of what a new website will look like.

This doesn’t include any of the design elements such as colors, textures or photography.
Instead it just maps out – “what are the key assets or blocks or elements that’ll exist”.

So we present this to a client to illustrate the general user flow and the different interactive and content elements that will exist on each page.

They’re able to give us feedback and that then forms the architecture of the different pages.
From that we’re able to take that through to design and make it look beautiful.

About the author
Jon Hollenberg
With over 20 years experience within the web industry, Jon is an expert in online marketing and online growth strategies. Over the last ten years he has worked with iconic brands such as Qantas, Jeep and the Currumbin Wildlife Sanctuary plus hundreds of other businesses Australia wide. Jon is a published author of "Love at first site - How to build the website of your dreams".
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