The retail landscape has changed a lot. Digital disruption is rampant. All you need to do is open the newspaper for the next story of a retailer going broke. Never before has it been so easy for an individual to setup a online shop, market a product and sell this direct to your consumers through the internet. Or maybe you have a physical location? No longer can you rely on traditional methods to drive foot traffic.
Sharing information on your products and services through blogs, videos and social has never been easier. And if setup correctly, you can drive a ton or web or physical traffic direct to your business.
Characteristics of a an amazing retail presence include:
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