Google Analytics 4 is the latest buzz in the analytics world.
And no wonder, it’s a game-changer with powerful features to take your analytics to the next level! This month Jon Hollenberg teamed up with Matthew Forrester, our SEO strategist here at Five by Five, to find out what all the hype is about. Matthew helped us to make an otherwise dry topic fun and interesting!
It’s about time these changes came about, right? Google Analytics has been around for almost a decade, and things have really evolved in the digital space since then. And even though change can be tough, in this case, it’s a good thing!
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Check out a snippet below!
Google Analytics 4
GA4’s got one purpose – making your website, its performance, and your digital marketing efforts crystal clear.
It shows how everyone gets to your site, what they’re up to, their demographics, what content truly captivates visitors and how often they come back for more!
You’ll even discover the actions people take after landing on your site, including all the juicy details about their demographics and devices. Now that’s data power!
The home screen feature is designed to give you a comprehensive overview of your website’s performance. With just a glance, you can access important metrics such as the total number of users who have landed on your website, the conversions you’ve received, and the total number of tracked events.
It also provides insights like the number of first-time visitors, helping you understand your audience. And the best part? All these metrics are updated in real time, so you can stay up-to-date and make informed decisions.
One of the coolest features is the AI-powered insights that it adds to the mix – with just a few clicks, you can unlock valuable data to fuel your decision-making process and take your website to new heights.
With Reports in GA4, you can track real-time analytics and get insights into website activities at any given moment.
The acquisition map shows the sources of your web traffic, breaking them down into users and new users. Users are everyone on your site, while new users are first-time visitors.
With user acquisition, you get to identify specific users. So, imagine this, you notice one-time visitors who never come back. Well, that’s when you know further investigation is a must!
To give you an idea on where people are going to find your website, the data is segmented into the below:
- Direct traffic consists of users who already know your website URL. They may arrive through bookmarks or by directly typing in the URL.
- Organic traffic refers to visitors from search engines like Google and Bing.
- Paid search includes Google ads or PPC referrals, such as backlinks. Any website that links to yours will fall into this traffic channel.
- Organic social represents traffic from your social media pages.
By optimising these metrics, you can uncover valuable insights and make informed decisions to drive your online success.
If you want all the juicy details on engagement and how you can leverage GA4 you’ve got to watch the video! Here is a brief overview:
The Engagement Rate shows where people are landing and how they’re interacting with your content. It’s packed with insights to help you enhance the user experience and gain a deeper understanding of your website’s performance.
From simple features like filtering your reports conveniently into date ranges to more advanced features that allow tracking of video progress. You can track conversions by setting up specific events as conversions. This is important as it shows where your leads come from, whether it’s through a contact form, or clicking on the phone number to call.
What’s great about the conversions is that even if you don’t have a specific service (like if you’re just running a blog) you can still track conversions. For example, you might track people finishing your blogs. This way, you can gauge your success based on your own goals and objectives.
Event tracking monitors pretty much everything you do on a website, whether that be scrolling, opening a page, clicking a form, downloading a file, playing a video and more. It tracks everything you can think of everywhere at the same time.
To see it in action head over to our video because we look at a few good examples of what and how it tracks.
With GA4 you can target the aspects that are important to you and the growth of your business.
But remember, once you get the intel, don’t forget to take action. That’s where the game is ultimately won.
We hope you loved this update!
If you’re ready to create digital marketing magic and need a hand, let us know.
Our team is always happy to help!