Social media – all the kids are doing it.
But while all the kids are busy Instagraming, you as a business owner should be using these tools also.
This means sharing your content on your social platforms providing a link back to your awesome blog content which lives on your site.
Not only does it drive targeted traffic back to your site, but it announces to Google “Umm, Excuse me Mr Google, here is some awesome new content on my blog. Can you please take a little lookskie?”
This will make both Google and your audience on the social platforms aware of your content, and they follow the link back to your website.
Social sharing widgets
Part of your website build process should include a social sharing plugin or ‘widget’ on your blog feed. This allows users to one click ‘like’ or ‘tweet’ or ‘pin’ your post right from your website.
Sharing your content
With all of the previous tools in place and used, you can now get your content in front of your ideal customers through a variety of different platforms. No two businesses’ social media presence is the same. For example, it may be more appropriate for an architect to be more active on LinkedIn than on Facebook. This needs to be adapted to your business but the premise is the same for all social media options. Provide a link back to your blog post via your social media platforms.
Here is a checklist for elements to include in each of your blog posts. You ideally want to:
- Ensure your post has been ‘on-site’ optimised
- Include video (hosted on Youtube.com and embedded on your page)
- Facebook ‘Like’ your post
- Share your post with your Facebook community/page
- Tweet link via Twitter
- Include a Twitter feed widget (embedded on your site)
- Share your post via the Google +1 button
- Pin on Pinterest
- Share on LinkedIn
- Place photo on Instagram with URL in the description
- Announce your post via your email newsletter.
The end result is your posts get indexed in Google!