The benefits of having SSL installed on your website

POST Sectors

When Google advises something about how they are ranking websites, it is worth sitting up and taking notice.

Last year Google announced it would be giving more preference to websites that use HTTPS.  Google want all websites to switch from HTTP to HTTPS.  The ultimate goal is to make the internet & websites safer and using SSL is a way of doing so.

We have been rolling this out on a bunch of clients sites and have seen a boost in their search engine rankings & level of enquiry.  Google claim that this is only a “mild” ranking signal but may decide to strengthen it in the future – hint hint 😉

So what is SSL anyway?

Good question!  It is a way of encrypting the link between the server the web browser.  From a user’s perspective they will see a nice green padlock symbol in the address bar similar to this:


Green means GO right?

Not only do you get the ranking benefit but the other underlying message is trust. Trust in the fact that you are a company worth doing business with.

For a small annual investment, this is a worthwhile exercise.

Your host should be able to assist with the install & setup of your SSL certificate on your website.

About the author
Jon Hollenberg
With over 20 years experience within the web industry, Jon is an expert in online marketing and online growth strategies. Over the last ten years he has worked with iconic brands such as Qantas, Jeep and the Currumbin Wildlife Sanctuary plus hundreds of other businesses Australia wide. Jon is a published author of "Love at first site - How to build the website of your dreams".
Cta Burger New
A proven recipe for
digital marketing success.
Get a Quote

Share This

Select your desired option below to share a direct link to this page