The benefits of having SSL installed on your website

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The benefits of having SSL installed on your website

When Google advises something about how they are ranking websites, it is worth sitting up and taking notice.

Last year Google announced it would be giving more preference to websites that use HTTPS.  Google want all websites to switch from HTTP to HTTPS.  The ultimate goal is to make the internet & websites safer and using SSL is a way of doing so.

We have been rolling this out on a bunch of clients sites and have seen a boost in their search engine rankings & level of enquiry.  Google claim that this is only a “mild” ranking signal but may decide to strengthen it in the future – hint hint 😉

So what is SSL anyway?

Good question!  It is a way of encrypting the link between the server the web browser.  From a user’s perspective they will see a nice green padlock symbol in the address bar similar to this:

benefits-of-ssl

Green means GO right?

Not only do you get the ranking benefit but the other underlying message is trust. Trust in the fact that you are a company worth doing business with.

For a small annual investment, this is a worthwhile exercise.

Your host should be able to assist with the install & setup of your SSL certificate on your website.

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Holly
Holly Turkington
Content Creation Genius

Holly started her career in Television production for Sky Sports in New Zealand, after completing her degree in Television and Journalism. After moving to the sunny Gold Coast 4 years ago, Holly branched out into the world of digital marketing and content creation.

Writing subjects were always Holly’s favourites through school and uni and when she

started working at Five By Five as an SEO copywriter, her Mum said she had “come back
to her roots”. With more than 200 blogs on every subject imaginable under her belt,
Holly is equipped to handle any client content thrown her way!

Holly is a big fan of reality television and our resident Kardashian expert.

Pre-Covid she was a bit of a jetsetter and would catch more than 30 flights a year. Her favourite thing in the world to do is eat, chat, share ideas and most of all, laugh!

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