Yukon Live

Kirsty Maree founded Yukon Live with the vision of creating a company that people not only want to work with but also want to work for. She believes that, amidst transactions, corporate structures, social media, and digital platforms, we often forget how to truly communicate.

In a business setting, perception shifts, and instead of seeing a person with a problem, we may see a customer with a complaint. While our human instinct is to help, our business instinct often leans toward defense. This mentality can lead to a detachment from real human connection, exemplified by meaningless acronyms like B2B, which may cause companies to disengage from genuine conversations with real people online.

At Yukon Live, Kirsty emphasizes the importance of humanizing a brand by owning mistakes, engaging in relevant industry conversations, and assisting rather than deflecting every individual impacted by a business. It’s this approach that she practices at Yukon Live and aims to help businesses adopt for themselves and their customers.