How to choose the right SEO agency

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In this article, we run you through how to choose the right SEO agency for your needs and what to look out for. 

Choosing the right SEO agency doesn’t have to be a hassle. You don’t need to become an SEO analyst to understand the complex and exciting world of search engine optimisation (though it wouldn’t hurt if you learned the basics). You just need to choose the right SEO agency to help you.

Despite its daunting reputation for being complicated and technical, selecting an SEO agency does not need to be a stress-inducing process. With the right information at your fingertips, such as understanding your needs and how to choose potential agencies, you can make informed decisions about who to work with and improve your chances of success. So stop scrolling listlessly through hundreds of website pages featuring buzzwords like “Google-friendly” and “success rate,” and use our guide as a starting point to ensure that your company’s online presence is in good hands!

What does an SEO agency do?

An SEO agency helps you get your website from where it currently is in the SERPs to where you want it to be. With vast knowledge and experience in the realm of search engine optimisation, they don’t just make your website look pretty – it’s an all-out assault on helping you climb higher up the rankings of search engines. We’ll drive organic traffic to your site, maximise visibility and optimise the experiences for users. Not only will this increase lead generation opportunities for your business, but also show that you really know what you’re doing in terms of online presence. All in all, SEO agencies are valuable tools for getting more people to check out what you’ve got going on so it’s certainly worth the investment.

choosing an seo agency

At Five by Five, we’ve helped countless clients increase their website leads through our holistic digital marketing services. So if you’re wondering how to get more leads from website strategies, you’ve come to the right place. Contact us today.

What to look for in an SEO company

In order to hand over the keys of your business’s online presence, you need to make sure it’s someone who you can trust at every level. Start by looking into reviews online and getting recommendations from friends or colleagues. Whatever you do, make sure that the SEO company you choose is up-to-date with the latest practices and backed by good reviews and positive word of mouth.

Want more help? Here are six criteria to consider when selecting an SEO company for your business.

Reviews and Case Studies

Reviews, reviews, reviews! (oh and some case studies too). When selecting an SEO company, reviews and case studies are crucial – not only to get a better understanding of the service they provide, but to make sure you’re in capable hands. Your business’s success depends on the company you choose and their ability to deliver results. The last thing you want is someone playing a guessing game with your website! 

By looking at what other people say about their experience working with the company, reviews can give you peace of mind that your website will be in good hands and help make sure that search engine success won’t be a pipedream. Additionally, seeing how the company has helped previous customers’ websites can help ease any doubts about their capabilities to help yours. Make sure to read reviews and case studies before signing up for any SEO plan.

what to look for in seo company

Multiple Digital Strategies

Choosing the right SEO company for your business isn’t just about finding someone reliable; it’s about expertly matching digital strategists who understand your needs and can craft the perfect solution for you. The only way to do this is to find an SEO company that has multiple digital strategies in its repertoire and can customise them exactly to the requirements of your business. 

Imagine trying to whip up an exquisite French cuisine without ever having set foot in Paris – it simply won’t measure up! Likewise, enlisting an SEO team with limited results just doesn’t cut it. No matter what your current search engine goals may be, there’s no substitute for finding a team of strategists who know what they’re doing. Only then can you get that five star service that comes with truly customised optimisation.

Specific Goals and Benchmarks

In a world where success can be measured by tangible results, it’s important to ensure that goals set between the SEO company you hire and yourself are clear, dynamic and effective. It is imperative that you also set and agree on clear benchmarks and goals together, otherwise both parties may have vastly different opinions of what success looks like! 

In short, with no specific goals in sight, you may end up in the eternal SEO wilderness – never knowing if you have accomplished anything significant or not! So if you’re serious about your business’ success, take the time to set clear goals and benchmarks with your SEO company upfront, so that when you look back later on there’s no doubt as to what milestones were achieved or not.

Success on their own Website

If you’re looking for an SEO company worthy of your trust, do yourself a favour and investigate their rankings for their own website. If they’re not at least on the first or second page for searches relevant to their own services, then what does that say about their ability to help you? Make sure to choose an SEO business that knows the value of its own work and lets everyone else find out too! Not a bad way to ‘walk the walk,’ if you ask us.

Excellent Communication

When it comes to finding an SEO company that can give your business the competitive edge, there’s nothing more important than clear communication. Not only should they be crystal clear with their instructions so you understand exactly what they’re doing and why, they should also be able to clearly explain how their efforts are helping your business reach its goals. And if the conversation ever gets convoluted and confusing, it might be time to find someone new. After all, you don’t pay top dollar for a service that doesn’t speak your language!

Reasonable Pricing

Notice we said reasonable pricing — not bottom-of-the-barrel, how-is-this-so-cheap pricing. If an SEO company’s prices seem too good to be true, they more than likely are. Any price is too much to pay for getting nothing in return, which is what you’ll get with those companies.

But when it comes to SEO, there’s no reason to go over the top with your spending. After all, nobody needs 24k gold links in their website optimisation! When looking for an SEO company, make sure they offer clear and reasonable pricing. It doesn’t have to be cheap (just ask the folks over at Apple), but it should augment your budget and not add another layer of stress on top of everything else. Find an SEO provider that meets these criteria for a better peace of mind without breaking the bank!

Your search can end here: Five by Five is the SEO agency for you

Five by Five boasts a long list of satisfied customers who can attest to our top notch services in website optimisation. Our team has been mastering the art of SEO for years and we’re ready to take on any project. 

Whether you’re looking to launch a new site or replace your old one, we have the know-how and dedication to make it happen. We understand that SEO goes beyond just keywords, it involves understanding the complex dynamics behind search engine algorithms and user engagement. 

With Five by Five, you can count on getting exactly what you need to rank at the top of the list! Contact us today to get started.

About the author
Jon Hollenberg
With over 20 years experience within the web industry, Jon is an expert in online marketing and online growth strategies. Over the last ten years he has worked with iconic brands such as Qantas, Jeep and the Currumbin Wildlife Sanctuary plus hundreds of other businesses Australia wide. Jon is a published author of "Love at first site - How to build the website of your dreams".
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