Did you know that 94% of users’ first impressions of a website are design-related?
If the look and feel of your website is preventing potential patients from booking an appointment, just imagine how much revenue you could be leaving on the table.
We’ve built over 3,000 websites for clients across the world and seen firsthand how a great website can skyrocket patient bookings
Here are our 6 best dental clinic website designs that not only make a lasting first impression but also drive real results for practices like yours.
Our Best Website Designs for Dentists
Racecourse Road Dental is a premium dental clinic serving an affluent clientele, offering a wide range of services from general dentistry to advanced cosmetic treatments, all with a focus on comfort and luxury.
The old website, built 6-7 years ago, was a basic one-page design that relied heavily on stock imagery. It lacked clear navigation and required excessive scrolling to find services. The design didn’t align with the clinic’s target audience, making it difficult to connect with potential clients.
How We Transformed the Website
The new website was completely redesigned to match the premium experience Racecourse Road Dental offers. We implemented clear calls to action, such as “Book Your Appointment,” to guide visitors easily through the site. High-quality photos and videos of the team and the clinic were added to create an upmarket feel and highlight the experience patients can expect.
We also improved the navigation by adding individual pages for each treatment, which not only improves the user experience but also boosts SEO by targeting relevant keywords. The updated site now successfully reflects the clinic’s luxury branding while providing a seamless browsing experience for its affluent clientele.
Gisborne Family Dental is a family-focused dental clinic that aims to provide high-quality care in a welcoming and professional environment. They offer a wide range of general and cosmetic dental services, prioritising patient comfort and satisfaction.
The old website aimed to modernise the clinic’s online presence but wasn’t set up for SEO success. The design had no clear calls to action, and the structure didn’t effectively guide patients to the information they needed. Additionally, there was minimal social proof or content to build trust with potential clients.
How We Transformed the Website
We redesigned the website to ensure seamless navigation, allowing patients to easily access information about specific treatments and services they were looking for. This restructuring not only enhanced user experience but also boosted SEO by targeting relevant keywords for each page.
To strengthen trust, we incorporated client reviews and testimonials, showcasing the clinic’s positive reputation. Team photos and videos were added to personalise the experience and highlight the professional, friendly atmosphere of the clinic, making potential clients feel more confident in choosing Gisborne Family Dental.
Knight Street Dentists is a trusted dental clinic that offers a wide range of general and cosmetic dental services, focusing on providing high-quality care in a welcoming environment.
The old website was outdated and relied heavily on stock imagery. It lacked images of the clinic itself, which made the website feel impersonal and disconnected from the real-life experience patients would have.
How We Transformed the Website
We revamped the website to ensure it was fast, user-friendly, and easy to navigate. We replaced the stock images with high-quality photos of the clinic and team to provide a more authentic, personal touch.
We highlighted the clinic’s unique selling points to clearly communicate what sets them apart from other dental practices. Additionally, we integrated a chatbot to provide instant customer support, allowing potential clients to quickly get answers to their questions or book appointments. This feature enhances the user experience by providing immediate assistance, making the process smoother and more efficient for visitors.
Sunshine Boulevard Dental offers comprehensive dental care in a modern, welcoming environment. The clinic provides high-quality services, from routine check-ups to advanced cosmetic treatments.
The old website had poor navigation, making it difficult for visitors to quickly find information on treatments, common dental issues, and offers. It relied on stock imagery, which didn’t effectively represent the clinic’s modern technology or welcoming atmosphere, leaving the site feeling impersonal.
How We Transformed the Website
We redesigned the website with clear navigation, ensuring visitors could quickly find relevant information, which improved the overall user experience and reduced bounce rates. We replaced stock imagery with high-quality photos and videos of the clinic and team, helping build trust and making the clinic feel more approachable and professional.
We also optimised the content structure to improve SEO, with targeted service pages that help the clinic rank higher for relevant searches. This not only increases visibility but also attracts more qualified traffic, so you get more patients ready to book in.
Cranbourne North Dental offers high-quality general and cosmetic dental care in a professional, family-friendly environment. The clinic provides personalised treatments to help patients achieve optimal oral health and a beautiful smile.
The old website had an outdated design and was text-heavy, making it difficult for visitors to quickly digest important information. The large blocks of text created a cluttered and overwhelming experience, especially for users looking for quick answers or specific services. Plus, it relied on stock imagery that didn’t reflect the clinic’s real-life environment, making it hard for visitors to connect with the brand.
How We Transformed the Website
We streamlined the website by reducing text-heavy sections and incorporating concise content with clear headings. This improved navigation and made the site more engaging, helping to reduce bounce rates. We also replaced stock images with authentic photos and videos of the clinic, building trust and showing off the clinic’s welcoming atmosphere and technology.
We also enhanced the website’s SEO by optimising service pages with targeted keywords, ensuring that the site ranks higher for relevant dental searches. This increased visibility and attracted more qualified traffic, helping the clinic reach potential patients actively looking for dental services.
The House of Mouth is a leading online store offering a wide range of dental products, from oral care products to teeth whitening, designed to meet every customer’s needs. Their focus is on providing high-quality, effective products that enhance oral health and convenience.
They came to Five by Five looking for a user-friendly website that could showcase their products, improve the shopping experience, and increase conversions.
How We Transformed the Website
We redesigned the website with clear navigation, allowing users to easily browse product categories or search by brand, depending on their needs. This streamlined structure improved the overall user experience and made it easier for customers to find exactly what they were looking for.
To increase trust and engagement, we incorporated product reviews and well-known client logos, showcasing social proof that reassures customers about the quality of the products. Additionally, we added a quiz to help new users find the right products for them, improving the overall shopping experience and pushing them down the sales funnel.
Key Design Elements to Create the Best Dental Website in Your Market
We’ve worked with numerous dental practices and learned that there are key design elements that truly make a difference in how well a dental website performs. Here are the aspects we focus on to ensure that dental websites not only look great but also convert visitors into patients:
Clean and Professional Layout
A clean, well-organised layout is crucial for creating a positive first impression. When we design dental websites, we ensure that everything is structured in a way that’s easy to follow. A professional layout makes the site look trustworthy and helps visitors quickly find the information they need, whether that’s about treatments, services, or how to book an appointment.
Responsive Design
With the growing use of mobile devices, dental websites must work seamlessly on any device. We focus on creating responsive websites that adjust to different screen sizes, ensuring the site looks and functions perfectly on smartphones, tablets, and desktops. This ensures potential patients can easily access your site no matter where they are.
Easy Navigation and Clear Structure
We know that visitors don’t have time to waste searching for information. That’s why we design websites with clear navigation and an easy-to-understand structure. Whether someone is looking for specific dental treatments or just wants to learn about your team, we make sure it’s simple to find and easy to access.
Strong Calls-to-Action (CTA)
We make sure every dental website we design includes clear, compelling calls-to-action. Whether it’s “Book Your Appointment,” “Contact Us,” or “Get a Free Consultation,” these CTAs are strategically placed to guide users toward taking action, which is key to converting visitors into new patients.
Fast Loading Speed
We understand the importance of speed when it comes to user experience. A slow website can drive visitors away, so we optimise every site we build to load quickly. This improves user experience, keeps potential patients engaged, and can even help improve your search engine rankings.
Mobile Optimisation
Since many patients will search for dental services on their mobile devices, mobile optimisation is a must. We ensure that the website is fully mobile-friendly, allowing visitors to easily navigate the site, book appointments, or get in touch with you directly from their phones.
Trust-Building Elements
For a dental practice, trust is paramount. We add client testimonials, patient reviews, and certifications to demonstrate the credibility of the practice. This provides social proof that your services are reliable, professional, and highly regarded, which is crucial in attracting new patients.
Optimised Content
Clear, concise, and informative content is key to engaging visitors. We make sure the copy we write for dental websites is easy to read and provides clear explanations of the services offered. Optimised content not only improves user engagement but also helps with Dental SEO, making it easier for potential patients to find your practice online.
Ready to Build the Best Dental Website in Your Market?
With over 20 years of experience and more than 3,000 websites delivered, we know what it takes to create high-performing dental websites that attract patients and drive growth. Our team of experts specialises in custom website design, ensuring every solution is tailored to your unique needs.
Why choose Five by Five?
- Proven Success: Over 3,000 websites delivered and two decades of experience in the digital marketing space.
- Specialised Expertise: We understand the dental industry and know how to design websites that convert visitors into patients.
- Results-Driven: Our approach focuses on measurable results, whether that’s increasing patient appointments, improving your search rankings, or maximising your online visibility.
Long-Term Partnership: We’re here for the long haul, providing ongoing support and optimisation to ensure your website continues to perform at its best.
Let us help you take your practice to the next level with a website that not only looks great but also drives results.
If you’re looking to really skyrocket your patient bookings, we also offer SEO for dentists and Google Ads for dentists, ensuring your practice ranks higher in search results and reaches potential patients exactly when they’re searching for your services.
