Getting Creative With Your Website Content

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Getting Creative With Your Website Content

As far as content goes, law can be a pretty dry topic. Right up there with watching paint dry and the grass grow. 🙂  Apologies to all our lawyer friends.

But our client Stacks Law has proven it doesn’t have to be. This type of content can not only be interesting but engaging. Gasp!

Take for example their “Which Case Won” series of articles. Click here for the below example.

In summary, they:

  • Pose an interesting QUESTION about a real life topic e.g. Was the bank customer who withdrew $2 million he didn’t have guilty of a crime? Which case won?

  • The FACTS are then provided about the case.

  • A case for the DEFENCE (CASE A) and the PROSECUTION (CASE B) are put forward.

  • You then asked, WHICH CASE WON? The user must then select CASE A or CASE B based on the facts provided.

  • Once a selection is made, the results are then shown confirming whether you were correct and how the majority of other participants voted.

  • In addition EXPERT COMMENTARY is provided as to how the court arrived at the outcome.

Pretty nifty huh?

This is a great concept in the fact that it:
  • Gamifies the content by encouraging the user to consume the content
  • Opens a loop which most people want closed. What was the answer?!
Inbuilt into the page is:
  • Social sharing
  • Exit intent (tracking X & Y mouse coordinates) to stop them from leaving the page until they actually select an option
  • Has a timed popup to get the visitor to opt in via email for more of this type of content

Traffic is driven by regular marketing activities every time a new “Which Case Won” article is posted.

Page engagement and interaction has been high and have fueled good growth in the their email marketing list.

Using the above example, how can you “gamify” your content to encourage interaction?

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Holly
Holly Turkington
Content Creation Genius

Holly started her career in Television production for Sky Sports in New Zealand, after completing her degree in Television and Journalism. After moving to the sunny Gold Coast 4 years ago, Holly branched out into the world of digital marketing and content creation.

Writing subjects were always Holly’s favourites through school and uni and when she

started working at Five By Five as an SEO copywriter, her Mum said she had “come back
to her roots”. With more than 200 blogs on every subject imaginable under her belt,
Holly is equipped to handle any client content thrown her way!

Holly is a big fan of reality television and our resident Kardashian expert.

Pre-Covid she was a bit of a jetsetter and would catch more than 30 flights a year. Her favourite thing in the world to do is eat, chat, share ideas and most of all, laugh!

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