Do this after creating your website content

clock read icon

Do this after creating your website content

Social media – all the kids are doing it.

But while all the kids are busy Instagraming, you as a business owner should be using these tools also.

This means sharing your content on your social platforms providing a link back to your awesome blog content which lives on your site.

Not only does it drive targeted traffic back to your site, but it announces to Google “Umm, Excuse me Mr Google, here is some awesome new content on my blog. Can you please take a little lookskie?”

This will make both Google and your audience on the social platforms aware of your content, and they follow the link back to your website.

Social sharing widgets

Social Sharing Widgets

Part of your website build process should include a social sharing plugin or ‘widget’ on your blog feed. This allows users to one click ‘like’ or ‘tweet’ or ‘pin’ your post right from your website.

Sharing your content

With all of the previous tools in place and used, you can now get your content in front of your ideal customers through a variety of different platforms. No two businesses’ social media presence is the same. For example, it may be more appropriate for an architect to be more active on LinkedIn than on Facebook. This needs to be adapted to your business but the premise is the same for all social media options. Provide a link back to your blog post via your social media platforms.

Here is a checklist for elements to include in each of your blog posts. You ideally want to:

  • Ensure your post has been ‘on-site’ optimised
  • Include video (hosted on and embedded on your page)
  • Facebook ‘Like’ your post
  • Share your post with your Facebook community/page
  • Tweet link via Twitter
  • Include a Twitter feed widget (embedded on your site)
  • Share your post via the Google +1 button
  • Pin on Pinterest
  • Share on LinkedIn
  • Place photo on Instagram with URL in the description
  • Announce your post via your email newsletter.

The end result is your posts get indexed in Google!

Share This

Select your desired option below to share a direct link to this page

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email
Holly Turkington
Content Creation Genius

Holly started her career in Television production for Sky Sports in New Zealand, after completing her degree in Television and Journalism. After moving to the sunny Gold Coast 4 years ago, Holly branched out into the world of digital marketing and content creation.

Writing subjects were always Holly’s favourites through school and uni and when she

started working at Five By Five as an SEO copywriter, her Mum said she had “come back
to her roots”. With more than 200 blogs on every subject imaginable under her belt,
Holly is equipped to handle any client content thrown her way!

Holly is a big fan of reality television and our resident Kardashian expert.

Pre-Covid she was a bit of a jetsetter and would catch more than 30 flights a year. Her favourite thing in the world to do is eat, chat, share ideas and most of all, laugh!