Why is design so important?

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Good website design gives you the ability to differentiate you from your competitors.

Why is this so?

1. Design = Communication

Human beings are visual thinkers. Not data crunchers. To effectively communicate an idea or a message the best way is to visually represent it.

2. Design is very personal

Every person has a different take on what constitutes good design. Websites are a visual medium so the design of the site’s layout and elements play a huge role in its success. Design conveys an emotional response before people read the content of the website. To the human brain, emotions are so important as this is how we not only interpret but remember things and form memories.

3. Design will make you more money

Who cares what the site looks like I hear you saying? Companies and products that have a heightened sensitivity to design consistently perform better.

It attracts patrons and keeps them coming back. The success of companies like Apple demonstrate the power of building beautiful looking, functional products (which are sold at a premium in the market place). Who wouldn’t like to charge more for their products and services?

Design is a crucial tool to differentiate your business, stroking consumer lust and demanding higher prices as a result. The simple fact is that high-quality design is good for business and a real advantage. A website that uses good design principles will be more successful. It will elicit better responses from prospects and conversion rates will be higher. Better still, it wards off commoditisation, meaning that your business doesn’t need to compete on price and features alone. The end result is that good design will help you generate more revenue and profit.

4. A great first impression

More often than not a website is a person’s first interaction with a business. From that very first encounter of going to Google, typing in a search phrase and clicking on your website you are on display. People form an opinion on the signals that a website conveys. The design of your site provokes an emotional response. It stirs a customer’s desire. The impact you make better be good otherwise you may have blown your chance.

It takes just a twentieth of a second for a user to get a first impression regarding your website, according to Canadian researchers published in the journal Behaviour and Information Technology.

As Steve Jobs stated, “The ultimate goal is to truly understanding their needs better than anybody else.” Even before they actually need what we have to sell. Making a great impression will give you a better chance of the searcher picking up the phone or requesting more information so that you capture the lead or enquiry and not your competitor. In the long run good design keeps the visitor engaged and makes for happier customers.

About the author
Jon Hollenberg
With over 20 years experience within the web industry, Jon is an expert in online marketing and online growth strategies. Over the last ten years he has worked with iconic brands such as Qantas, Jeep and the Currumbin Wildlife Sanctuary plus hundreds of other businesses Australia wide. Jon is a published author of "Love at first site - How to build the website of your dreams".
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