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Why is design so important?

Good website design gives you the ability to differentiate you from your competitors.

Why is this so?

1. Design = Communication

Human beings are visual thinkers. Not data crunchers. To effectively communicate an idea or a message the best way is to visually represent it.

2. Design is very personal

Every person has a different take on what constitutes good design. Websites are a visual medium so the design of the site’s layout and elements play a huge role in its success. Design conveys an emotional response before people read the content of the website. To the human brain, emotions are so important as this is how we not only interpret but remember things and form memories.

3. Design will make you more money

Who cares what the site looks like I hear you saying? Companies and products that have a heightened sensitivity to design consistently perform better.

It attracts patrons and keeps them coming back. The success of companies like Apple demonstrate the power of building beautiful looking, functional products (which are sold at a premium in the market place). Who wouldn’t like to charge more for their products and services?

Design is a crucial tool to differentiate your business, stroking consumer lust and demanding higher prices as a result. The simple fact is that high-quality design is good for business and a real advantage. A website that uses good design principles will be more successful. It will elicit better responses from prospects and conversion rates will be higher. Better still, it wards off commoditisation, meaning that your business doesn’t need to compete on price and features alone. The end result is that good design will help you generate more revenue and profit.

4. A great first impression

More often than not a website is a person’s first interaction with a business. From that very first encounter of going to Google, typing in a search phrase and clicking on your website you are on display. People form an opinion on the signals that a website conveys. The design of your site provokes an emotional response. It stirs a customer’s desire. The impact you make better be good otherwise you may have blown your chance.

It takes just a twentieth of a second for a user to get a first impression regarding your website, according to Canadian researchers published in the journal Behaviour and Information Technology.

As Steve Jobs stated, “The ultimate goal is to truly understanding their needs better than anybody else.” Even before they actually need what we have to sell. Making a great impression will give you a better chance of the searcher picking up the phone or requesting more information so that you capture the lead or enquiry and not your competitor. In the long run good design keeps the visitor engaged and makes for happier customers.

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Holly
Holly Turkington
Content Creation Genius

Holly started her career in Television production for Sky Sports in New Zealand, after completing her degree in Television and Journalism. After moving to the sunny Gold Coast 4 years ago, Holly branched out into the world of digital marketing and content creation.

Writing subjects were always Holly’s favourites through school and uni and when she

started working at Five By Five as an SEO copywriter, her Mum said she had “come back
to her roots”. With more than 200 blogs on every subject imaginable under her belt,
Holly is equipped to handle any client content thrown her way!

Holly is a big fan of reality television and our resident Kardashian expert.

Pre-Covid she was a bit of a jetsetter and would catch more than 30 flights a year. Her favourite thing in the world to do is eat, chat, share ideas and most of all, laugh!

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