Dear Designer

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Dear Designer,

Mr Client here. So great to be working with you again!

Various projects have come and gone and I have learned a lot over the years.

I still remember the very first project we worked on together and how I made you laugh by requesting Comics Sans as my primary heading, body and footer font.

Or that other time when I wanted you to double the logo size. Good times!

Unfortunately I didn’t know as much back then.

In hindsight, I didn’t put was much trust in you as I should have.

I didn’t realise the knock on effects that my feedback might have. For that I am sorry.

After all, I wouldn’t tell a plumber how to fix a sink. 🙂

All jokes aside, of course, I have an opinion and you value it greatly (I am paying the bill at the end of the day).

But the reason we are working together is because you are able to educate me on trends, development limitations, cross platform awareness and the most important of all, embracing negative space.

So here we are again.

Scouts honour I will be organised. I promise to give you a full and complete design brief, and most importantly timely feedback so we can keep the momentum going.

Keep on rocking. Keep on designing.

Let’s get this project firing.

Love always,

Mr Client


Designers work best when fully briefed. Here are some articles which help in this process:


About the author
Jon Hollenberg
With over 20 years experience within the web industry, Jon is an expert in online marketing and online growth strategies. Over the last ten years he has worked with iconic brands such as Qantas, Jeep and the Currumbin Wildlife Sanctuary plus hundreds of other businesses Australia wide. Jon is a published author of "Love at first site - How to build the website of your dreams".
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