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Dear Designer

Dear Designer,

Mr Client here. So great to be working with you again!

Various projects have come and gone and I have learned a lot over the years.

I still remember the very first project we worked on together and how I made you laugh by requesting Comics Sans as my primary heading, body and footer font.

Or that other time when I wanted you to double the logo size. Good times!

Unfortunately I didn’t know as much back then.

In hindsight, I didn’t put was much trust in you as I should have.

I didn’t realise the knock on effects that my feedback might have. For that I am sorry.

After all, I wouldn’t tell a plumber how to fix a sink. 🙂

All jokes aside, of course, I have an opinion and you value it greatly (I am paying the bill at the end of the day).

But the reason we are working together is because you are able to educate me on trends, development limitations, cross platform awareness and the most important of all, embracing negative space.

So here we are again.

Scouts honour I will be organised. I promise to give you a full and complete design brief, and most importantly timely feedback so we can keep the momentum going.

Keep on rocking. Keep on designing.

Let’s get this project firing.

Love always,

Mr Client


Designers work best when fully briefed. Here are some articles which help in this process:


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Holly Turkington
Content Creation Genius

Holly started her career in Television production for Sky Sports in New Zealand, after completing her degree in Television and Journalism. After moving to the sunny Gold Coast 4 years ago, Holly branched out into the world of digital marketing and content creation.

Writing subjects were always Holly’s favourites through school and uni and when she

started working at Five By Five as an SEO copywriter, her Mum said she had “come back
to her roots”. With more than 200 blogs on every subject imaginable under her belt,
Holly is equipped to handle any client content thrown her way!

Holly is a big fan of reality television and our resident Kardashian expert.

Pre-Covid she was a bit of a jetsetter and would catch more than 30 flights a year. Her favourite thing in the world to do is eat, chat, share ideas and most of all, laugh!