Checklist for launching your new WordPress website

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Checklist for launching your new WordPress website

The hard work is done. Your new WordPress website is ready to launch. Below is a checklist to ensure everything you should do, gets done. Please note, each website will vary in terms of features and functionality:

  • Scan the source code of the website to ensure there are no instances of the development URL.
  • Check for any broken links in your site website using this tool https://www.brokenlinkcheck.com/.
  • Install Better WP Security plugin (or similar) and configure.
  • Remove the default WordPress theme assuming your new site is using a different theme (TwentyFourteen).
  • Check SEO (YOAST) plugin is activated (or a similar search engine optimisation plugin).
  • Ensure all your title tags and meta descriptions are populated and unique for every page.
  • Ensure robots.txt is configured and is not blocking your website (visit https://www.fivebyfive.com.au/robots.txt for an example).
  • Check to ensure search engines are not being discouraged in the WordPress ‘reading’ settings.
  • Ensure the Google Analytics tracking code is installed and successfully receiving data.
  • Setup goal tracking via Google Analytics.
  • Setup monthly reporting via Google Analytics to send you a report of website statistics.
  • Ensure your site has been verified via Google Webmaster Tools and submit an XML sitemap.
  • Link Google Analytics and Google Webmaster tools.
  • Change the WordPress general settings to your email address.
  • Check that there is a custom favicon.ico setup (small icon which appears in the browser tab and address bar).
  • Ensure all your enquiry forms are working and submissions are arriving in your inbox.
  • Ensure a CAPTCHA code is setup on your forms to stop any automated spam.
  • Remove any page/posts that are in the trash tab.
  • Check all blog posts are attributed to the correct author.
  • Check to ensure your site loads in under three seconds using this tool – https://tools.pingdom.com/.
  • Take an offsite backup of your website and store locally on your computer or external hard drive.
  • Ensure there are regular weekly/monthly backups being taken and sent to an offsite site such as Amazon S3 or Dropbox.
  • Ensure the ‘admin’ username for the WordPress login has been removed OR changed (important for WordPress security).
  • Test both the ‘www’ and ‘non-www’ versions of your domain name to ensure these are working correctly.
  • Website has been tested on a mobile device.
  • Cross browser and platform (PC and Mac) testing has been completed.
  • If there is online ordering on your site, do a test order.

Love At First Site The above list is taken from my upcoming book, “Love At First Site – How to build the website of your dreams”

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