Five by Five

SEO Induction

Meet the SEO team

New Meet Team Jon@2x

Jon Hollenberg

Owner & Strategist

New Meet Team Carla@2x

Carla Schesser

CEO & Internal Team Support


Oliver Baker

SEO & Google Ads Specialist

Holly @2x

Holly Turkington

Digital Copywriter

Shared Google Drive

We’ve shared a Google Drive folder with you containing the online documents below:

Client Information: Doc

Keyword Research: Sheet

Monthly Reports: PDF

Set Up Activities

Google Analytics (grant access or create) Google My Business (grant access or create) Any Social Media Accounts (to update business info)
Website Backend Login Details Logins to Any Online Directories You Are Listed In

SEO Process

Onboarding Activities
SEO Induction Call
Client Info Doc
Set-up Project
Website Audit
Keyword Research
Suggest Keywords
Keyword Feedback
Lock in Keywords (Phase 1)
Form SEO Strategy
Website Optimisation
Launch Website! (if applicable)
Set Focus for the new Month
Execute Strategy for the Month
Onsite SEO strategy
Offsite SEO strategy
Monthly Reporting


Next Meeting


About Five by Five

Here at Five by Five we are:

Experienced (16 + years/ 1000's delivered) Open & accessible (we like to talk a lot!) Always focused on getting you the best results
Working on our mind reading skills but haven’t mastered this yet Always looking for ways to improve Obsessed with implementing best practice



Outcomes Driven


Drawing on each others strength

A positive experience

Side by side every step of the way

Key Information Doc


Holly Turkington
Content Creation Genius

Holly started her career in Television production for Sky Sports in New Zealand, after completing her degree in Television and Journalism. After moving to the sunny Gold Coast 4 years ago, Holly branched out into the world of digital marketing and content creation.

Writing subjects were always Holly’s favourites through school and uni and when she

started working at Five By Five as an SEO copywriter, her Mum said she had “come back
to her roots”. With more than 200 blogs on every subject imaginable under her belt,
Holly is equipped to handle any client content thrown her way!

Holly is a big fan of reality television and our resident Kardashian expert.

Pre-Covid she was a bit of a jetsetter and would catch more than 30 flights a year. Her favourite thing in the world to do is eat, chat, share ideas and most of all, laugh!


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