Having a coach in your life makes a lot of sense. Everyone needs checks and balances. A great coach is someone who has walked the path before. They have been there, and made some mistakes. This wisdom has the potential to short cut their clients journey. Most importantly a coach should give you accountability in your life. Whether it is for your business, health, relationships or finances. Someone who ensures you say you do what you promise to do.
Being a coach means having a very intimate relationship with your clients. Developing intimacy means building trust. Your website is the first touch point with a potential client. So what makes a good business coaching website?
- A video talking about why you get out of bed every day and do what you do
- Great photography of yourself in action
- Plenty of regular content aimed at solving peoples problems
- Clean design that that not only looks great but is easy to use
- A website that looks great on a mobile phone
- Some sort of diagnostic quiz which gives a potential visitor some quick wins and highlight where any gaps might exist
- Great search engine optimisation
- Social media integration
Publish Central
Arete Executive
Adam Houlahan
The Zing Project
Chief Maker
Mark Hocknell
Melinda Fell Consulting
Have some questions?
We have the answers
Let’s face it. Someone isn’t going to engage a business coach after doing a quick Google search.
A more likely journey is a prospect will come through to you from a referral or through some other touch point such as a seminar or workshop. Where the website is important is providing validation that you know what you are talking about and will be able to genuinely assist with the prospects problems. Therefore, we need to build trust through videos and blogs allowing a visitor to self serve on this content.
