8 effective digital marketing strategies for your small business

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In this article, we look at 8 effective digital marketing strategies for your small business. 

Small business owners, gather round! We all know that digital marketing can seem like a daunting task filled with social media accounts, SEO keywords, and monthly analytics reports. However, we’re here to set the record straight: it doesn’t have to be as difficult as it sounds. There are a variety of digital marketing strategies that small businesses can use to make a big impact in an ever-evolving online world.

What is a Digital Marketing Strategy?

A digital marketing strategy might sound complicated, but in reality it’s simple. It’s just the strategies and techniques used to promote the products or services of a company through digital channels. It could be anything from creating social media campaigns to adding content to a website. It all comes down to using technology to build relationships with potential customers and increasing sales.

Don’t know where to start? Here are 8 digital marketing strategies and concepts to get you going.

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1. Embrace SEO

SEO is like the mysterious long lost relative at a family reunion – people know it’s important, but nobody is sure exactly how or why. Without implementing SEO tactics into a digital marketing strategy, one might miss out on search engine optimisation opportunities that could propel their website to the top of search engine rankings. A good SEO plan helps identify and leverage the keywords needed to target the desired audience; deciding which components can help shape an effective strategy. After all, when you’re in the digital marketing game, ranking higher means more visibility and conversions, so don’t go writing off your long lost relative just yet!

2. Build Brand Basics

Building a strong brand is essential to the success of any digital marketing strategy. Luckily, creating a polished brand doesn’t have to be a huge undertaking! 

Start by getting clear on your values and what you want your audience to know about you. Brainstorm ways to express these ideas consistently across social media and other channels to create an identifiable brand that people recognise and appreciate. Use creative images, slogans and content, steering away from anything formulaic or unoriginal as much as possible. You can also engage with current and potential customers on relevant forums or comment sections to show that you’re listening and that you care. In whatever ways you showcase yourself, be sure it aligns with your brand’s personality; whether it be serious, humourous, or somewhere in between!

3. Invite Influencers

With the rise of social media, using influencers as part of a digital marketing strategy has proven to be a successful approach. Every brand should consider integrating influencers into their marketing mix to spread their message and reach target audiences in new and creative ways. 

After identifying the right people to work with, creative collaboration can lead to stories that blend messaging, content and entertainment in a way that resonates with your audience and taps into their daily lives. Some of the most effective campaigns come from leveraging influencer networks for contests, giveaways or challenges that involve partnering brands for lighthearted fun as opposed to direct product promotion. This allows people to draw a psychological conclusion with minimal effort. Ultimately, when constructed carefully, an influencer-driven campaign can be truly impactful.

4. Start Socialising

Social media is a powerful tool in the digital marketing world. It’s essential to establish goals and objectives, define your target audience, create content and communicate regularly with your followers. Once you have a plan in action and a strategy ready, it’s time to get creative; think of educational content you can post to inform your audience, or humorous posts that will engage them in positive conversation. Be sure to pick platforms that are most relevant to your demographic as well. With social media approaches there is no ‘One size fits all’ as each platform has its own unique strengths, so make use of them.

5. Get Googled

Using a Google Business Profile (formerly Googly My Business) listing is a great way to position your business for success in the digital world. With just a few easy steps, you can give customers valuable information related to your business, including location, hours of operations, images and reviews. Plus, it’s got the added bonus of being an effective tool for beefing up that search engine optimisation (SEO) – making sure your business pops right up when people are searching for what you offer! So, if you’re looking to make an impact on the web and get results from your digital marketing strategy, then it’s time to make friends with Google Business Profile.

6. Explore Events

Digital events such as webinars have changed the way businesses interact with their customers. In fact, they’ve become an essential part of having a successful digital marketing strategy. Holding webinars, companies can engage their customers in real-time and reach an audience that was previously inaccessible on traditional platforms. Not only do they offer a unique opportunity to educate and inform, but they also provide amazing ways to grow your customer base and drive sales. The best part is that all of this can be done without ever needing to leave your home office chair – bonus! Who needs the hassle of setting up and organising meetings at distant locations when you have access to technology that can make it happen in a few clicks?

7. Reach for Referrals

In the age of digital marketing, referrals are like superheroes – always there to rescue a strategy short on leads and conversions. Without them, flailing campaigns can seem like an interminable black hole with no respite in sight. It is for this reason that referrals should not be overlooked. In summary, a referral is ultimately a stamp of approval coming from someone who has already experienced your product or service firsthand. It is the most reliable form of advertising that money can’t buy. Referral rewards increase visibility and can even give customers an incentive to take action. 

Plus, building relationships through these programs often pays off with long-term loyalty and trust in markets saturated with other options. Embrace the referral revolution today – you won’t regret it!

8. Yes, even Email!

Email may be an old-school form of communication, but it’s still a powerful tool to add to your digital marketing arsenal. After all, what other platform allows you to place messages straight into the inboxes of your target audience with a one-time message? Sure, there are some emails that get lost amongst the more exciting ones like advertisements for discount codes and monthly subscription boxes, but if managed correctly, emails can help you intercept potential customers before they lose interest. 

Just remember: everyone is actively connected these days, but nobody wants their inbox full of meaningless messages. Relevance is key when crafting an effective digital marketing strategy by utilising emails as an outreach channel.

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Five by Five: Your Digital Marketing Superpower

Five by Five boasts a long list of satisfied customers who can attest to our top notch services in website optimisation. Our team has been mastering the art of SEO for years and we’re ready to take on any project. 

Whether you’re looking to launch a new site or replace your old one, we have the know-how and dedication to make it happen. We understand that SEO goes beyond just keywords, it involves understanding the complex dynamics behind search engine algorithms and user engagement. 

With Five by Five, you can count on getting exactly what you need to rank at the top of the list! Contact us today to get started.

About the author
Jon Hollenberg
With over 20 years experience within the web industry, Jon is an expert in online marketing and online growth strategies. Over the last ten years he has worked with iconic brands such as Qantas, Jeep and the Currumbin Wildlife Sanctuary plus hundreds of other businesses Australia wide. Jon is a published author of "Love at first site - How to build the website of your dreams".
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