Admittedly, we had a bit of natural "buyers resistance" at the start knowing that we had high expectations, but that resistance quickly subsided as it was evident that the 5x5 team's values were similarly aligned to ours (albeit in a completely different industry!).
These guys are very progressive - we've started using some software that they use on their clients (us), and we've also even taken some inspiration in the way they speak to their customer.
Sam's design eye was impeccable, Carla was the magician who bought it all together and no doubt there were many others behind the scene who contributed to the amazing product that we've been given.
Kudos to you Jon, you've bought the right people on board who buy into what you believe, and it was an absolute pleasure to be a part of it :)