June 22, 2011
Search Engine Optimisation
Your website needs to attract customers and keep them coming back for more. Below is a list of key points your website should have in order to boost your online presence and get returns on your investment.
Website Effectiveness
- Does your website clearly state what it is about straight away.
- Can you easily find the benefits of your services or products.
- Is there a clear call to action.
- Is your websites design, content and functionality inline with current professional websites and competing sites.
Traffic Generation
- Website Analytics – are you keeping a close eye on your websites traffic and statistics.
- SEO – Is your websites key search terms ranking well (on the first page) for Google other search engines?
Some of the main SEO tactics to rank well are:- Keyword rich content
- Inbound links from relevant websites
- Local search listing e.g. www.google.com/places
- Article Marketing – which can be content from your site distributed to free article hosting sites.
- Video Marketing – Could your website better convey your message through online videos i.e. you talking about a product demo, a promotional campaign, or anything that highlights your company product/service.
List Building & Email Marketing
- Are you building up a list of leads through your websites contact form or do you have a newsletter subscription field clearly displayed on all pages.
- Can you offer lead generation incentives on your site e.g. free quotes, coupons, contests, discounts. This can also be used to expand your reach in email marketing campaigns to refer-to-friends.
- Email marketing is a great, inexpensive way to reach the people on your list. If done correctly, this type of marketing will take your business to the next level and bring a great ROI for years to come. Send email newsletters, promotions and competitions. Keep them linking back to your website or advertise a new product or service.
Five by Five can help you with any of the above should you require, please don’t hesitate to contact us if you have any further questions – Contact us for a free quote.
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