July 17, 2011
Search Engine Optimisation
Google places integrates with Google Maps and allows people to easily find your products and services based on a geographic search term.
Any business can use Google Places and it is free! You don’t even need your own website.
Here’s a quick reference checklist:
- See if your business is listed already by going to http://maps.google.com.au and typing in your business name e.g. “five by five gold coast”. If it is there you can verify it, if not you can create a new listing from scratch.
- Enter in all your companies contact details including:
- Company name
- Email address
- Physical address
- Assign “categories” to your business. Ensure you use the “pre-defined” ones first and then add in any custom categories which may not exist.
- Add in your trading hours.
- Add in photos & videos. The key here is to use all the tools that Google provide to promote your business. Google places allows you to upload up to 10 photos and 5 videos. Fill out as much info as you possibly can!
- Ensure you verify your listing. This allows Google to authenticate the information that you have provided.
- Get as many customer reviews as you can. Google tends to put preference on businesses which are reviewed by other people this can be very beneficial to your business.
- Add posts. Google loves content and adding in any info will be beneficial and keep the content fresh and relevant.
Local search is very powerful. This setup process shouldn’t take any more than 10-15 minutes and can pay great dividends!
If you get stuck, don’t hesitate to contact Jon Hollenberg from Five by Five on (07) 5576 2581
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